Project: Salesforce Experience Cloud Project for Genesis Motors Europe
B2B Commerce Cloud built on top of the Experience Cloud
Challenge
The automotive company needed a system to which the dealer could log in and easily order new or used spare parts or an extension of the system, which would be automatically installed in the customer’s vehicle. Each product had to have its description, to which vehicles it fits or to which other significant parts it is included. The product page should also contain delivery information and approximate delivery times from a local or global warehouse. In addition, the portal was to enable viewing order history, tracking, and cancelling current orders.
Solution
A custom solution was built on Salesforce using B2B Commerce Cloud. Many out-of-the-box components were used to meet the company’s specific requirements, and additional extensions were made.
Users can self-register on the platform and are granted access to the page after authentication and approval from the local administrator. Dealers are assigned to a specific branch and can easily browse through all the products but cannot see other sensitive data related to other dealers.
Multiple integrations were created between Salesforce and the company’s existing IT infrastructure, including the SAP ERP, MuleSoft, and AWS. These integrations enable partners to have clean and up-to-date data at any time.
Results
The successful delivery of the B2B Commerce Cloud implementation resulted in a very high adoption rate by the company’s dealers. In addition, the platform drastically decreased email and phone communication between the dealers, the warehouse, and other company partners, as dealers can perform most of the actions they need.
Dealers could finally order spare parts without logging into 3 or 4 systems and sending several emails. In addition, they were up to date with all information about their orders and product inventory within the “one and only” system.
